What is the EU Ecolabel?
Shopping today can be a challenge. There are so many products it's almost impossible to distinguish between them. To stand out, many brands now promote themselves as green or stress their environmental credentials. But can we always trust these claims?
The EU Ecolabel promotes goods and services with a guaranteed reduced environmental impact throughout their entire life cycle. It helps consumers, retailers, business and procurers to make truly sustainable choices. A label you can trust.
Why choose the EU Ecolabel?
- It showcases true ‘green’ products with a demonstrated reduced impact on the environment, preventing greenwashing
- It empowers consumers and procurers in making sustainable choices
- It boosts responsible, competitive and innovative businesses
- It guarantees compliance with new and forthcoming legislation on ecodesign, sustainability labelling and green claims
- It allows market actors to contribute to a circular, climate neutral and clean economy
Learn more about why it matters to businesses, consumers, retailers and procurers.
EU Ecolabel facts and figures
News
Public buyers can make a step towards green procurement of paper products. The two newly released Practical guides for the use of the EU Ecolabel in the green public procurement of graphic paper, and of tissue paper and tissue products are here to help.
The most environmentally friendly purchase is always the one we don’t make but when in need for something new, let the EU Ecolabel logo guide your sustainable choices.
The EU Ecolabel has reached a major milestone, with more than 102,000 goods and services now available in Europe— a 3% increase over the past year. The number of awarded licenses has grown to 3,248, up by 5% since September 2024.